Fitelo – Privacy policy

Last Updated: 5 November 2026

No Guilt Fitness & Nutrition India Pvt. Ltd. (“Fitelo”, “we”, “our” or “us”) respects your privacy and is committed to protecting the personal information of individuals using our website, mobile application, programmes and services.

This Privacy Policy explains how we collect, use, store, process, share and protect your personal information, including health-related and sensitive personal information, when you access or use Fitelo’s services.

By accessing or using our website, application or services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect the following categories of information when you register, use our application, purchase a programme or interact with our services.

1.1 Personal and Account Information

  • Name
  • Mobile number
  • Email address
  • Age and date of birth
  • Gender, where provided
  • Location and address details, where required for service delivery
  • Account registration and profile information

1.2 Health and Fitness Information

To provide personalised health, fitness and wellness services, we may collect:

  • Height and weight
  • Body Mass Index (BMI)
  • Body composition and smart scale measurements
  • Medical conditions and relevant health information voluntarily provided by users
  • Dietary preferences and food habits
  • Physical activity and fitness information
  • Daily step counts and activity records
  • Weight loss progress and historical weight records
  • Information shared during consultations with dietitians, coaches or other healthcare professionals

1.3 Application and Usage Information

We may collect certain technical and application usage information, including:

  • Device type and operating system
  • Application version
  • Application usage and interaction information
  • Login and session information
  • Crash reports and diagnostic information
  • IP address and other technical information, where applicable

1.4 Transaction and Payment Information

When you purchase a Fitelo programme, subscription or product, we may collect:

  • Order and transaction details
  • Subscription and purchase history
  • Payment status and transaction references
  • Billing and delivery information, where applicable

Payment transactions may be processed through authorised third-party payment service providers.

1.5 Information You Voluntarily Share

We may collect information that you voluntarily provide through:

  • Customer support interactions
  • Feedback and surveys
  • Consultation sessions
  • Uploaded photographs and other user-submitted content
  • Communication through WhatsApp, email or other support channels

2. How We Use Your Information

We use the collected information for the following purposes:

  1. To create and manage your Fitelo account.
  2. To provide personalised diet, fitness and wellness programmes.
  3. To calculate and display health and fitness metrics such as BMI and weight progress.
  4. To enable dietitian consultations, coaching sessions and other services.
  5. To track weight loss progress, activity and fitness goals.
  6. To provide application features such as meal logging, step tracking and weight tracking.
  7. To process subscriptions, orders, payments and service requests.
  8. To communicate programme updates, reminders, service notifications and important account-related information.
  9. To provide customer support and resolve complaints.
  10. To improve our application, services and user experience.
  11. To maintain application security, prevent fraudulent activities and comply with applicable legal obligations.

We do not use personal or health information for purposes unrelated to the services without an appropriate lawful basis or consent, where required.

3. Data Storage and Hosting

Fitelo uses Amazon Web Services (AWS) infrastructure to host and store user information.

  • User data is hosted and stored on AWS infrastructure located in India.
  • We maintain appropriate access controls to restrict access to personal and sensitive information.
  • Access to user information is provided only to authorised personnel and service providers who require it for legitimate operational purposes.
  • We take reasonable technical and organisational measures to protect information against unauthorised access, alteration, disclosure, loss or misuse.

We retain control over the information collected through our services and handle it in accordance with this Privacy Policy and applicable laws.

4. Data Security and Handling Practices

Protecting personal and sensitive user information is important to us.

Fitelo follows appropriate technical and organisational security practices, including:

  • Hosting user information on AWS infrastructure located in India.
  • Restricting access to personal and health-related information to authorised personnel.
  • Implementing appropriate safeguards to protect information against unauthorised access, disclosure, modification or destruction.
  • Limiting the use of personal information to legitimate business and service-related purposes.
  • Taking reasonable steps to maintain the confidentiality, availability and integrity of user information.
  • Reviewing and managing access to information as part of our operational security practices.

While we take reasonable steps to protect your information, no method of electronic storage or transmission over the internet can be guaranteed to be completely secure.

5. Data Sharing and Disclosure

Fitelo does not sell users’ personal or health-related information to third parties.

We may share relevant information in the following circumstances:

5.1 Service Providers and Technology Partners

We may share necessary information with trusted third-party service providers who help us operate our application and deliver our services. These may include:

  • Cloud hosting and infrastructure providers.
  • Payment processing partners.
  • Communication and notification service providers.
  • Technology and application maintenance partners.
  • Logistics and delivery partners, where applicable.

Such information is shared only to the extent necessary for providing the relevant services.

5.2 Dietitians, Coaches and Service Professionals

Relevant health, fitness, dietary and profile information may be shared with your assigned dietitian, coach or other service professional to enable personalised consultations, programme management and service delivery.

5.3 Legal and Regulatory Requirements

We may disclose information when required by applicable laws, regulations, court orders or lawful requests from authorised government or regulatory authorities.

5.4 Business Protection

We may process or disclose relevant information where reasonably necessary to prevent fraud, address security issues, enforce our terms or protect the rights and safety of Fitelo, its users or other parties.

6. Health Connect Integration

Fitelo supports integration with Android Health Connect to enable users to manage and track their health and fitness information.

This integration operates only with the relevant permissions granted by the user.

6.1 Reading Step Count Information

  • Fitelo accesses step-count information from Health Connect only when the user explicitly grants the required permission.
  • This information is used to display and track daily steps, physical activity and fitness progress within the Fitelo application.
  • Fitelo does not access step-count information through Health Connect without the user’s permission.

6.2 Writing Weight Information

  • Fitelo provides the functionality to share or write weight information to Health Connect.
  • Weight information is sent to Health Connect only when the user chooses to enable this functionality and grants the required permission.
  • Fitelo does not write weight information to Health Connect without the user’s consent.

6.3 Permission Management and Revocation

Users can manage or revoke Fitelo’s access to Health Connect information through their device’s Health Connect settings.

When permission is revoked:

  • Fitelo will no longer be able to access the corresponding Health Connect information through that permission.
  • Future synchronisation of the affected information will stop.
  • Revoking Health Connect permission does not automatically delete information already stored within the Fitelo application.

Users can separately request deletion of their Fitelo account and associated information through the account deletion process described in this Privacy Policy.

Fitelo uses Health Connect information only to provide the relevant user-requested health and fitness functionality.

7. Data Retention Policy

Fitelo retains personal information only for as long as necessary to provide its services, fulfil the purposes described in this Privacy Policy and comply with applicable legal obligations.

Our data retention practices are as follows:

7.1 Active User Accounts

  • Personal information, account details, health information, weight records, activity data and other user-generated information are retained while the user’s account remains active.
  • Such information is used to provide ongoing services, maintain progress history and enable users to access their programme-related information.

7.2 Deleted User Accounts

  • When a user initiates an account deletion request, Fitelo initiates the deletion of the associated personal information from its active systems.
  • Information that is not required to be retained for legal, regulatory, security or legitimate business purposes is deleted as part of the deletion process.

7.3 Legally Required Retention

Certain information, including transaction records, invoices or other legally relevant records, may be retained for the period required under applicable laws or for legitimate purposes such as resolving disputes, preventing fraud or complying with regulatory requirements.

7.4 Backup and Archived Information

Information contained in system backups may remain until the applicable backup retention cycle expires. Such information is protected and is not used for ordinary service operations. It is deleted or rendered inaccessible through the applicable backup lifecycle.

Once information is no longer required for its intended purpose or any applicable legal requirement, we take appropriate steps to delete or anonymise it.

8. User Rights and Data Deletion

Fitelo provides users with the ability to request deletion of their accounts and associated personal information.

Users can delete their profiles independently or request assistance from our customer support team.

8.1 Self-Service Account Deletion

Users can delete their accounts directly through the Fitelo application:

  1. Open the Fitelo mobile application.
  2. Navigate to the dedicated Delete Profile / Delete Account section available in the application menu.
  3. Follow the instructions provided in the application.
  4. Confirm the account deletion request.

Once the request is successfully submitted and processed, Fitelo will initiate the deletion of the associated user information from its active systems, subject to applicable retention requirements.

8.2 Account Deletion Through Customer Support

Alternatively, users can contact the Fitelo customer support team to request account and data deletion.

Users can raise a request through the customer support options available in the application or contact us at:

Phone / WhatsApp: +91 77173 07443

Our support team will verify the request and initiate the account deletion process.

8.3 Information Retained After Deletion

Certain information may be retained where required by applicable law, regulatory obligations, legitimate security requirements or for the establishment, exercise or defence of legal claims.

Such retained information will be restricted to the relevant purpose and will not be used for unrelated activities.

Deletion of a Fitelo account does not automatically delete information independently stored in third-party services, including Health Connect. Users may manage such information separately through the respective service.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Improve website functionality and performance.
  • Understand website traffic and user interactions.
  • Remember user preferences.
  • Analyse the effectiveness of our website and services.

Users can manage cookie preferences through their browser settings, where available. Disabling certain cookies may affect website functionality.

10. Third-Party Websites and Services

Our website and application may contain links to third-party websites, applications or services.

These third parties operate under their own privacy policies and terms of service. Fitelo is not responsible for the privacy practices, content or security measures of external websites or services.

We encourage users to review the applicable privacy policies before sharing their information with third-party services.

11. Children’s Privacy

Our services are intended for individuals who can legally consent to the collection and processing of their personal information under applicable laws.

We do not knowingly collect personal information from children in violation of applicable legal requirements. Where parental or guardian consent is required, such consent must be obtained before the relevant information is collected or processed.

12. Changes to This Privacy Policy

Fitelo may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable legal requirements.

Any updated version will be published on our official website with a revised “Last Updated” date.

Users are encouraged to review this page periodically to remain informed about how their information is handled.

13. Contact Us

If you have any questions, concerns, complaints or requests regarding this Privacy Policy, the handling of your personal information or account deletion, you can contact Fitelo through the following channels:

Company: No Guilt Fitness & Nutrition India Pvt. Ltd.

Brand: Fitelo

Phone / WhatsApp: +91 77173 07443

Support Channel: Customer support available through the Fitelo application and official WhatsApp support channel.

MEDICAL DISCLAIMER – DISEASE MANAGEMENT PLANS

The following disclaimer applies to the content and services provided through the FITELO / DIETITIAN MAC website, application and social media channels.

14. Medical and Health Disclaimer

The content of the FITELO / DIETITIAN MAC Website, Application and Social Media, including but not limited to text, copy, audio, video, photographs, illustrations, graphics and other visuals, is provided for informational purposes only.

Such content does not constitute or substitute professional medical advice, diagnosis, treatment or recommendations of any kind.

You should always seek advice from qualified healthcare professionals regarding your individual health needs or medical conditions.

You agree that you will not disregard professional medical advice or delay seeking such advice in reliance on any content provided through our website, application or social media channels. Reliance on such content is solely at your own risk.

15. Health Conditions and Programme Eligibility

Results may vary depending on each member’s physical health, diet, exercise habits and adherence to Fitelo’s programmes.

Fitelo focuses on supporting fat reduction and overall well-being but does not guarantee specific health or weight-loss results.

If you have not been physically active for more than one year, or if you have a medical history that may put you at risk, you should seek approval from a qualified healthcare practitioner before using our services.

This includes, but is not limited to, individuals with:

  1. Heart disease.
  2. High blood pressure.
  3. Family history of high blood pressure or heart disease.
  4. Chest pain caused by previous exercise.
  5. Dizziness or loss of consciousness caused by previous exercise.
  6. Bone or joint problems.
  7. Diabetes, high cholesterol or obesity.
  8. Arthritis.
  9. Smoking or alcohol consumption.
  10. Sedentary lifestyle.
  11. Lactation (up to six months).
  12. Kidney disease.
  13. Irritable Bowel Syndrome (IBS).

You should discontinue any diet or exercise activity that causes pain or severe discomfort and consult a medical professional before resuming such activities.

Fitelo reserves the right to deny access to its services where necessary, including where a user’s medical condition makes participation unsuitable or potentially unsafe.

16. Supplements, Products and Marketplace Disclaimer

Information provided through the Fitelo website or application regarding drugs, dietary supplements or products available for sale through the marketplace is for informational purposes.

Such content should not be interpreted as a substitute for professional medical advice or as a guarantee of product effectiveness.

Users should consult qualified healthcare professionals before using any medication, supplement or health-related product.

Fitelo provides a marketplace connecting dietitians and members. The respective parties are responsible for their obligations and interactions, subject to applicable laws and the terms governing the relevant services.

17. Refund Policy

If you have purchased a FITELO DIET / MIND / EXERCISE Premium Plan, you will generally not be eligible for a refund, subject to applicable laws and the specific terms communicated at the time of purchase.

Refunds may be considered in the following circumstances:

  • Duplicate payments made for the same member account.
  • Cases where the account or service is suspended or terminated by Fitelo, subject to the applicable refund terms.
  • Eligible subscription cancellations made through Google Play Store or Apple App Store, subject to the respective platform’s refund policies and applicable timelines.

Where applicable, refunds will be processed through the relevant payment channel or bank transfer.

18. Programme Pause Policy

Fitelo provides a pause facility on selected plans. The availability and applicable conditions are communicated at the time of purchase.

The pause facility is not available on all plans or services.

Eligible pause conditions include:

  1. Pregnancy: Up to 1 year.
  2. Natural calamity: Up to 2 months.
  3. Death of a family member: Up to 2 months.

The applicable pause duration and eligibility are subject to the specific plan purchased and the terms communicated to the customer.