We're redefining how the world perceives weight loss

Fitelo takes users beyond just workouts and diets and equips you with the behavioral tools you need to make weight loss permanent and long-term

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Mac's Transformation

120Kg

Mac struggled with obesity all through his teenage years, reaching 120 kgs at 19. In an effort to adopt a healthier lifestyle, he joined a gym and started working out 2 hours a day, making exercise a part of his daily routine. He lost 20 kgs.

92Kg

With a fixed fitness regime in place, Mac eventually lost 50+ kgs. However, all the weight bounced back after an accident, and he was diagnosed with cervical spondylitis. During this period he developed a deep interest in the power of natural foods.

65Kg

After quitting a high-paying corporate job, Mac pursued an MSc in fitness and nutrition and worked with Manipal Hospital and several fitness centres before launching Fitelo.

The genesis story

Mac and Sahil are childhood friends who struggled with obesity since childhood. Having tried several ineffective weight-loss programs over the years, the duo reconnected at a networking event in 2019 and bonded over their passion for sustainable and natural weight loss outcomes.

With a wealth of experience in nutrition, tech, and recruitment, the two joined forces to create a product focused on achieving long-term fitness through habit building and lifestyle modification. And thus, Fitelo was born

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